Case study: Arkaden Tann · Central Oslo
A new website and AI chatbot for the dentist on Karl Johans gate.
Arkaden Tann is in the middle of central Oslo, but its website was outdated. I built an entirely new website with an AI chatbot that answers patients and takes appointment bookings around the clock. Here is what I did, and what it delivered.
5,0 44 reviews Starting point
Prime location. But the website didn't keep up.
Arkaden Tann is based in Arkaden on Karl Johans gate, as central in Oslo as it gets. But the website was outdated, not mobile-friendly and gave new patients no good reason to choose them in particular. Online, the clinic was almost invisible, with very few Google reviews.
The brief was to give the clinic a first impression online that matches its location, and to make it easy for new patients to get in touch and book an appointment at any time of day.
How I did it
A new website and an AI chatbot, in one go.
Two things work together: a website that turns visitors into patients, and an AI chatbot that answers questions and takes appointment bookings around the clock.
- 01
A new website from scratch
The old site was outdated and not mobile-friendly, and it did not match a clinic in the middle of Karl Johans gate. I built an entirely new, fast and responsive website that signals quality and trust. It is built to turn visitors into patients, with a clear new-patient offer and easy appointment booking.
- 02
An AI chatbot that answers and books
I built an AI chatbot into the website that answers patients' questions about prices, opening hours and treatments, and takes appointment bookings, around the clock. Patients don't have to call, and the clinic receives ready-made requests directly, even when the doors are closed.
- 03
Visible in central Oslo
The website is built for local search (“tannlege Karl Johans gate”, “tannlege Oslo sentrum”, Norwegian for dentist Karl Johans gate and dentist central Oslo) with the right structure, content and link to the Google profile. That way new patients find the clinic exactly when they search.
The website: before and now
From outdated to a site that works for the clinic
The old site was static and not mobile-friendly. The new one is fast, responsive and built to turn visitors into patients. Hover over “Now” to scroll through the whole front page.
AI chatbot
Patients book straight in the chat, without calling
The website has an AI chatbot that answers patients around the clock. The clinic has not yet connected online booking in Opus, but patients can still request an appointment right in the chat: they fill in their name, phone, email and preferred time, and the request goes straight to the clinic.
Reputation
A review system that builds trust, on autopilot.
I set up a system that invites satisfied patients to leave a review on Google, easily, with one tap. The result is social proof that works for the clinic around the clock, in both map search and on the web.
“Ble anbefalt av min gamle tannlege som jeg hadde i nesten 40 år og dems lærer på tannlege høyskolen, har gått der nå i noen år og vi si at dem er veldig dyktige og høflige.”
“Jeg har alltid vært fornøyd, både med behandling og klare meldinger om hva jeg bør gjøre selv, også ros. Jeg har en tannkjøttsykdom som de følger nøye opp. Målfrid Nupen «arvet meg». Glad for det!”
“Veldig fornøyd! Blir alltid tatt godt imot, og tannlegen er flink til å forklare tydelig hva som må og bør gjøres underveis. Trygg opplevelse og fornuftige priser. Anbefales på det varmeste”
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