“Since I started working with Ole Tom at Dental Markedsføring, we have had a steady stream of new patients. In the very first month over 90 enquiries came in, and the price per enquiry was far lower th...”
Nataly Østrem Nataly Østrem
Managing director · Dental Markedsføring
Ole Tom Pettersen
Managing director and founder of Dental Markedsføring
Specialist in Google Ads, Meta and SEO for dental clinics
I help private dental clinics win more patients and build a strong local brand, through advertising on Google and Meta, local SEO, branding and conversion-optimised websites. In 2025 I generated 6,600+ patient enquiries for 22 clinics in Norway.
About Ole Tom
I am 35 years old, from Kristiansand and based in Oslo. I hold a master's degree in economics and business administration, specialising in marketing and brand management, from the Norwegian School of Economics (NHH). My master's thesis was about how dentists can get more implant patients through digital marketing, so the focus on the dental industry has been there from the start.
I started Dental Markedsføring in 2018 and ran it alongside working as a performance specialist at three Norwegian digital agencies (s360, PHD and BrightBid), mainly with Google Ads, Meta Ads, TikTok Ads and SEO. I now bring that experience into every clinic account I work on.
A dentist's main job is to treat teeth, not to market the clinic. Let me do what I do best: bring more patients to your practice.
Experience
2018 – present
Managing director and founder — Dental Markedsføring
Norway's first marketing agency for dental clinics. 25 active clinics, 6,600+ patient enquiries in 2025.
2019 – 2020
Performance Specialist (Paid & SEO) — s360 Norway (formerly Sempro)
Google Ads, Meta Ads and SEO. Oslo.
Education
2016 – 2018
Master's in Economics and Business Administration, Marketing and Brand Management — NHH
Master's thesis: "Digital marketing for dental clinics: how to get more implant patients" (title translated from Norwegian).
2018
Gründerskolen (entrepreneurship programme) — Gründerskolen
Norwegian Entrepreneurship Programme.
2018
Innovation, Entrepreneurship & Leadership (minor) — Questrom School of Business
2013 – 2016
Bachelor's in Economics and Business Administration — NHH
Results 2025
What I delivered for my clinics last year
Clinic
Enquiries/month (average)
Cost per enquiry
Fagerholt Tannlegesenter
91
NOK 145
Tannami Tannklinikk
89
NOK 266
Rosenhoff Tannklinikk
87
NOK 97
Romerike Tannlegesenter
81
NOK 138
+ 17 other clinics
New clinics
First-month results
What a brand-new clinic gets out of working together in the first 30 days.
Clinic
Enquiries
Cost per enquiry
Prima Tannklinikk · September 2025
104
NOK 28
Tønsberg Tannlegesenter · February 2026
91
NOK 38
Groruddalen Tannlegesenter · October 2025
87
NOK 70
Tannlegehuset Lillestrøm · September 2025
77
NOK 100
Ullensaker Tannlegesenter · January 2026
62
NOK 60
Working philosophy
What sets me apart from other agencies
Specialisation over generalisation.
I only work with private dental clinics. All my experience, all my systems and everything I learn goes straight back to my clients. A generalist agency has to split its attention across 20 different industries. I give mine to one.
Exclusivity in every geographic area.
I work with only one clinic per area. Your clinic never competes with another Dental Markedsføring clinic, and all the focus goes into winning patients locally for you.
Results before a contract.
You start without a long-term commitment. Only once I have delivered results do we move to a longer agreement.
From search to booked appointment.
Google Ads reaches patients who are already searching for a dentist. Meta reaches the ones who haven't started looking yet. I also make sure your Google profile, website and phone turn enquiries into booked appointments. One person responsible for the whole chain, not five suppliers.
Open numbers, clinic by clinic.
The results above are shown with the clinic's name and the price per enquiry, not as one blended figure for all clinics. As a client you see every enquiry, its cost and its channel in your dashboard.
You talk directly to me.
I work in your clinic's accounts myself. No middleman, no new contact person every six months. Call or email and I answer myself.
Working together
How a collaboration works
- 01
Discovery call
A 30-minute call with no obligation. I look at the clinic's numbers, competitors and goals, and you walk away with concrete next steps whether or not we work together.
- 02
Getting started
I set up tracking and campaigns, plus whatever the clinic needs in terms of website and Google profile. You start without a long-term commitment.
- 03
The first month
The first month shows what the campaigns deliver. The table above shows what new clinics have achieved in their first 30 days.
- 04
Ongoing follow-up
Results are measured every week. Each month you get a report with cost per patient and the number of enquiries, and in the dashboard you can see the numbers whenever you like.
What clients say
In their own words
“We previously worked with an agency that has been named Norway’s best agency many years in a row, but we found that their expertise was too general for the dental industry. I heard that Dental Markedsføring delivered exceptionally good results, so I contacted Ole Tom about working together. The results fully met our expectations.”
“We have long experience with other agencies, but Ole Tom outperforms everyone else we have worked with.”
Quotes translated from Norwegian.
WHAT MY CLINICS SAY ON GOOGLE
Backed by 15 five-star reviews.
“We previously worked with an agency named Norway's best agency many years in a row, but found its expertise too general for the dental sector. I heard that Dental Markedsføring delivered exceptionall...”
Dental Studio Sara Jalili
“Extremely happy with the results. We get good-quality leads and have had higher revenue since we started working together. Ole Tom is very skilled, professional and available. Since we started working...”
Clear Tannlegesenter Darya Bassari
“We have worked with Dental Markedsføring and Ole Tom for a long time, and strongly recommend their services. We have had a lot of experience with other agencies in the past, but Ole Tom outperforms e...”
Smil Tannlegesenter · Oslo Smil Tannlegesenter
“We have worked with Dental Markedsføring and Ole Tom for over 3 months, and the results have been impressive. During this period we have gained new Invisalign patients, more new check-up patients wit...”
Tannlege Hekneby Christine Hekneby
“I would recommend Dental Markedsføring as a reliable partner for digital marketing. Ole Tom is skilled, efficient and on the ball. After one month I feel we have reached many people in the right targe...”
Johan Nordblom Johan Nordblom
“I recommend Dental Markedsføring to all dental clinics. Ole Tom built a new, modern website for us, helped us generate more reviews on Google and gave invaluable advice when we opened our new dental c...”
Glint Tannhelse Kisho Maharajasingam
“Extremely happy. Ole Tom is friendly, reasonably priced, understanding, flexible, and a king of marketing. I absolutely recommend him.”
Vahid Shokoohinia Vahid Shokoohinia
“Ole Tom started supporting us right from the start of our clinic, and the results were fantastic! We got as many as 19 enquiries on the very first day of the campaign! Excellent advice – he explains t...”
Norfloss Oral Helse Norfloss Oral Helse
“I would like to leave a good review of Dental Markedsføring. We have now worked together for a long time and are getting very good results in terms of increased patient inflow. We are a clinic that wa...”
Øystein Ore Østensen Øystein Ore Østensen
“Since we started working with Dental Markedsføring, we have seen significant growth in the number of new patients. It is very valuable that they focus exclusively on dentists, which means they quickly...”
Amir Ehsani Amir Ehsani
“Working with Dental Markedsføring gave us immediate results in our digital advertising. On the very same day we started the ads, we got several new patients. Ole Tom's knowledge and expertise in denta...”
Sindre Jørgensen Sindre Jørgensen
“Dental Markedsføring has helped us build a solid marketing strategy that has led to more new patients and increased revenue. We greatly appreciate their commitment and creativity in finding solutions...”
Fares Sulaiman Fares Sulaiman
“We have used Dental Markedsføring for the marketing of our dental practice and have been very satisfied with the follow-up and the results it has given. It has generated many new patients. Ole Tom fol...”
Stine Jevnaker Medalen Stine Jevnaker Medalen
Click to see all 15 reviews on Google
See all reviews Facts
Key facts about Dental Markedsføring
- Company
- Dental Markedsføring
- What
- Marketing agency for private dental clinics
- Founded
- 2018
- Founder and managing director
- Ole Tom Pettersen
- Office
- Hans Nordahls gate 76, 0485 Oslo, Norway
- Market
- Private dental clinics in Norway, Sweden, Denmark and Finland
- Active clinics
- 25
- Results 2025
- 6,600+ patient enquiries for 22 clinics
- Price
- 5,000 to 30,000 Norwegian kroner (NOK) a month, depending on which services the clinic needs. The ad budget comes on top.
- Agreement
- Start without a long-term commitment
- Exclusivity
- One clinic per area
- Google reviews
- 5.0 out of 5 (15 reviews)
- Phone
- +47 97 46 73 41
- Discovery call
- Book a 30-minute call with no obligation
Questions and answers
Frequently asked questions
What is Dental Markedsføring?
Dental Markedsføring is a marketing agency that brings new patients to private dental clinics through Google Ads, Meta advertising, local SEO and websites. I started the agency in 2018, and the office is in Oslo. In 2025 it delivered 6,600+ patient enquiries for 22 clinics.
Who is behind Dental Markedsføring?
I am, Ole Tom Pettersen. I hold a master's degree in economics and business administration from NHH, wrote my master's thesis on digital marketing for dental clinics, and have worked as a performance specialist at s360, PHD and BrightBid. I have run Dental Markedsføring since 2018.
How much does Dental Markedsføring cost?
The fee is between 5,000 and 30,000 Norwegian kroner (NOK) a month, depending on how many services the clinic needs. The ad budget for Google and Meta comes on top. You get a concrete price after the discovery call.
Is there a lock-in period at Dental Markedsføring?
No, not at the start. You begin without a long-term commitment, and only once I have delivered results do we move to a longer agreement.
Does Dental Markedsføring work with several clinics in the same area?
No. I work with only one clinic per area, so your clinic never competes against another clinic I work for.
What sets Dental Markedsføring apart from other agencies for dentists?
Four things. I work on the whole path from search to booked appointment (Google Ads, Meta, Google profile and phone), instead of one ad channel. I also build the website, brand identity and a new logo, so the clinic gets everything from one supplier. Results are shown per clinic, with the name and the price per enquiry. And you always talk directly to me.
