Case study: Norfloss Tannklinikk · Halden
From new clinic to full appointment book.
Norfloss contacted me when they were about to start a brand-new dental clinic in Halden, after googling “tannlege markedsføring” (dentist marketing). I built everything from strategy and brand to website, advertising and reputation. Here is what I did, and what it delivered.
5,0 261 reviews Starting point
New clinic. Zero patients. Zero visibility.
Norfloss was about to open its doors in Halden with no brand, no website and not a single patient in the appointment book. The fact that they found me by searching “tannlege markedsføring” on Google says it all about the challenge: online visibility decides who wins the local patients, and that is where Norfloss started from zero.
The brief was not to “run a few ads”. It was to build an entire clinic brand from the ground up, give it a professional face to the outside world, and fill the appointment book fast enough for a newly established clinic to gain momentum from the first month.
How I did it
One system. From brand to full appointment books.
I don't work with loose one-off measures. Norfloss got a connected engine where each link reinforces the next, from first impression to confirmed appointment.
- 01
Strategy & brand from zero
Norfloss started with a blank sheet: a new clinic, no brand, no patients. I put the strategy first: who the clinic should be in Halden, which treatments should carry the growth, and how they should be perceived. Then I built an entirely new brand profile and visual identity (logo, colours, tone and imagery) that gave the clinic a professional first impression from day one.
- 02
A website with chatbot & online booking
I built a new, conversion-optimised website in line with the new profile. It has a built-in chatbot that answers patients around the clock and fetches available appointments in real time, plus online booking via app.norfloss.no, so patients can go from interest to a booked appointment without a single phone call.
- 03
A smart Google Ads strategy
Google captures the patients who are searching right now. I set up a targeted search campaign on the treatments that matter most to Norfloss, with tight geographic targeting around Halden and landing pages built to convert, not just to get clicks.
- 04
Campaigns on Meta, Facebook & Instagram
Where Google captures demand, Meta creates it. I ran local campaigns on Facebook and Instagram that built awareness of the new clinic in the surrounding area, and delivered qualified enquiries. On the very first day of the campaign, 19 enquiries came in.
- 05
Reviews & reputation
Trust decides who the patient chooses. I set up a structured system for collecting Google reviews from satisfied patients, and took the clinic from zero to 261 reviews with an average of 5,0. That is social proof that works for Norfloss every single day, in both map search and ads.
The website: before and now
Same clinic. A completely new first impression.
The website is often the very first thing a patient meets. The new site is built to create trust and turn visitors into booked appointments. Hover to scroll through the whole page, before and now.
Website & chatbot
A website that sells, and a chatbot that answers 24/7
A new brand, a conversion-optimised website and an AI chatbot that answers patients' questions about prices, parking and booking, around the clock.
Online booking
Patients book themselves, straight online
67% of patients prefer to book an appointment online rather than call, and more than half of younger patients would rather switch provider than pick up the phone. Norfloss meets them where they are, with booking straight into the Opus patient record system.
What nobody else does
Patients book themselves, straight into the patient records.
Most agencies give you a name, an email and a phone number, and the follow-up is your job. At Norfloss my system takes the lead all the way: the patient picks an available time themselves and books directly into Opus.
A typical agency
You get a name, email and phone number.
Then the work begins: call, follow up, book manually and chase everyone who doesn't answer. The leads go cold, and the appointment book doesn't fill itself.
With my system
The patient books the appointment themselves, straight into the patient record system.
No manual follow-up, no leads slipping through. The appointment is in the book before you have lifted a finger, while the team spends its time on the patients already in the chair.
Next available appointment
Available appointments right on the homepage — fetched in real time
Many patients drop off if they have to hunt for an available appointment. That is why I built a “next available appointment” section right into the homepage at Norfloss Tannklinikk — it fetches the actual free slots from Opus and lets the patient book in two clicks.
Våre neste ledige timer
Velg tidspunktet som passer deg best og bestill din undersøkelse direkte her.
The results
A full appointment book, a strong reputation, and an engine that is still running.
“Ole Tom started supporting us right from the start-up of our dental clinic, and the results were fantastic! We got as many as 19 enquiries on the very first day of the campaign! Highly recommended!” (translated from Norwegian)
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